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Who Are We?

Our Story

Since 2000, we've been developing local online strategies exclusively for independent lighting showrooms.

From the start, our focus has been to solve the Web marketing challenges that independent lighting retailers face. Our turnkey internet solutions deliver comprehensive marketing strategies that help brick-and-mortar showrooms become more competitive online and in their marketplace.

Our Light Bulb Moment

Our founder was a successful Chicago lighting showroom professional and former owner of a lighting store in the western suburbs of Chicago. To deliver the best customer service, he and his sales staff would dedicate multiple hours with customers to show them a variety of fixtures from the multitude of manufacturers. To quote a fixture, they would spend even more time rummaging through more paperwork to locate the right prices.

Frustrated by the volumes of lighting catalogs, reams of pricing sheets and the continual product updates that his showroom had to keep straight, he began thinking about a simpler way. Why not use computers and the Internet to develop a more efficient and effective system? After an extensive search, he discovered that no such system existed. Not one to give up easily, he began building his own.


Since then, we've grown to become a full-service online marketing company that creates turnkey solutions for lighting retailers of all sizes. From designing and building custom websites to developing proprietary software and managing our e-catalog, we create all the components in-house so we're sure they will work together. We also support our customers with search engine optimization, multi-channel sales training and Web analytic reports. Plus, we continue to enhance our products by introducing new features like our free email blasts and pdf Wizard.

Although we're proud of what we've accomplished since our inception, we're most proud of what our customers say about us and how we've helped them flourish and succeed.

Our Crew

We're a group of competitive mavericks who enjoy tackling the impossible.

Our team has the skills and experience that can truly benefit you. We have more than 50 years of combined lighting showroom experience including a sales director who's a Certified Lighting Consultant. In addition, our tech guys have a strong background in creating websites, developing custom content, integrating marketing channels online and translating analytics into improved website construction.

Great Minds Think Alike

When you partner with us, you're hiring the best and the brightest minds in the business. In addition to employing experienced showroom professionals, we've also assembled a team of savvy tech specialists with a diverse skill set that includes:

  1. Developing custom lighting showroom software applications
  2. Creating world-class websites
  3. Understanding Web analytics that track results
  4. Providing multi-channel sales support
  5. Designing custom online lighting fixture product presentations
  6. Managing our premier lighting e-catalog
  7. And delivering great customer service

Once you get to know our gang, we think you'll agree that we've put together the most fun, energetic and forward-thinking group of folks in the business.

Our Commitment

We provide services to a group of world-class lighting showrooms across the US, Canada and the Caribbean.

When you partner with us, your store and salespeople will get a competitive advantage that you can only find with the lighting industry's premier Internet marketing solutions provider.

Your Secret Weapon For Marketing Success

To give showroom retailer customers the best online experience, we've built a proprietary system that's specifically designed for the lighting industry. For example, only members of our network can tap into our custom-made lighting e-catalog that's been search engine optimized to run fast and efficiently. Only members in our network have access to our powerful software that delivers a myriad of marketing tools – by simply logging into the Manager Menu, our members can customize their website, control the content information including prices, and even create separate websites for their best customers. Plus, only members in our network have a help desk of lighting professionals and tech specialists that can walk you through any technical challenges you may face and even offer suggestions on how to get the most from your site.